So this is a bit old now, but I love this spot for many reasons and wanted to share. I'll name a few here.
One. I think the reveal is simply wonderful.
Two. The mash of music and imagery simply revels in pure wonder which gives me the chills when I watch it. It's all about the elicit emotion evoked.
Three. The tie-in to the brand is brilliant. What a simple and beautiful way to represent the fact that you can count on Wideroe to be on time.
four. Casting is brilliant. The grandpa is magical and the kid is full of wonderment.
Enjoy if you haven't seen it.
Cheers and Hugs,